He is a cameo or playable character in many Nintendo games, most notably the Super Smash Bros. was quietly discontinued a few years later, and is now remembered as a successful Trojan Horse of marketing. The launch was Nintendo's debut in the North American video game console market, which eventually revitalized the entire video game industry. The NES's extensive marketing plan, with its immediately successful centering on R.O.B., began with the October 1985 test market launch of the NES in Manhattan, New York. Computer Entertainer magazine in June 1985 called R.O.B. to further reclassify the system as a uniquely sophisticated toy experience instead of simply as a video game console. Its short lifespan yielded only two games in the Robot Series: Gyromite and Stack-Up.įollowing the video game crash of 1983, Nintendo alleviated the fearful retail market by rebranding its Japanese Famicom video game console as the Nintendo Entertainment System-a new platform focused on R.O.B. It was launched in July 1985 as the Family Computer Robot in Japan, and October 1985 as R.O.B. ( Robotic Operating Buddy) is a toy robot accessory for the Nintendo Entertainment System (NES).
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